Merret Analytics is an actionable analytics tool, transferring data into insight, enabling retailers to readily discover meaningful patterns in their data to describe, predict and improve their business performance.
Analytics enables you to explore current trading trends as and when they happen, and review the impact on sales performance when you undertake promotional activity. For example:
- Have you done enough to encourage the customer to buy, or do you need to do more?
- What is the impact on stock – will the sale rate mean you clear stock levels within the time frame you need to?
- Alternatively, have you reduced the item too far – is it completely destroying your margins?
There are many more examples where business performance analysis, via Merret Analytics, can have a major role to play.