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  • 18 May

Summer Spending hotting up for Retailers

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Last week, the latest retail sales statistics for April (BRC) were released, showing a positive underlying trend. Although the early Easter heavily distorted April’s figures, the UK experienced the best three-month average year-on-year growth since June last year.

In light of this, we decided to conduct our very own Retail Assist Big Summer Survey, to find out consumers’ plans for summer holidays and summer retail spending. The majority of our survey respondents are still organising their summer holiday (61%), but that hasn’t stopped them starting to revamp their summer wardrobe!

Here’s a Retail Assist infographic to share our findings (and feel free to share it with the embed code at the bottom).

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Perhaps the most interesting stats to come out of our summer spending survey are the ways in which people prefer to shop for their holiday clothes. The high street reigned supreme, with an overwhelming 75% of consumers choosing this method, over mobile/tablet at 18%, and online at 7%. This almost reverses the current reports on the e-commerce boom.

Because the most common reason people choose shopping on the high street is for ‘inspiration’, it could be that the high street shoppers are just browsing or window shopping. But, increasingly, the need to physically try on holiday clothes, and the warmer summer weather, means that most people find themselves on the high street in the lead up to summer. Retailers, ensure that your window displays are on trend and eye catching to keep the customers coming in.

Regarding the most popular summer clothes that consumers will be on the lookout for, 61% of people we surveyed said that summer dresses are their favourite item to buy. The perfect pair of sunglasses came behind at 22%, with bikinis at 15%, and flip flops at 2%.

And a fun statistic to end with: our respondents chose a fashionable outfit over sun cream as their main priority to pack. With 70% of people choosing clothes, 28% choosing a good book, and 2% selecting sun cream as the most important item to pack, hopefully they’ll prioritise their passports too!

Like our infographics and original research? Give us a follow on Twitter for more retail stats, or follow our Pinterest page to check out our other infographics. Are you going on holiday soon? Or have you splashed out on some new summer wear? Tweet us a picture @RetailAssist.

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