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  • 16 Nov

Vlog: Is the Black Friday model a sustainable approach to UK retailing?

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In a shock turn of Black Friday events, retail giant Asda announced it’d be pulling out of this year’s proceedings. Arguably, as the Walmart-owned brand that first introduced the annual US tradition to the UK in 2013, Asda’s decision to refrain is a bold one.

But, as our Head of Marketing explains in today’s vlog, is crippling annual Black Friday demand a sustainable model for UK retailers? Will others persevere with fulfilling customer expectations for mega discounting? Or will more retailers shy away from Black Friday?

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